Helping small hands do big things!

Shire Therapy Group is a paediatric therapy centre for families offering a multidisciplinary team of allied health professionals under one roof.

I was engaged by Shire Therapy Group to create an identity for which would reflect the values for the business, the services offered and position them as a frontrunner in the children’s therapy category.

So I did just that… by creating a unique brandmark by combining growth (leaves), caring (heart) and partnership (hands) into one flowing symbol. Using a soft calming colour palette and incorporating a fun pattern into the branding (that the kids just love), the end result was an instant success among The Shire community.

Keeping in with the theme, I then developed icons for each therapy offered to communicate and strengthen the multidisciplinary team of allied health professionals at Shire Therapy Group.

MY INVOLVEMENT:
- BRANDING
- ICON DEVELOPMENT
- STATIONERY
- ADVERTISING
- SIGNAGE
- SOCIAL
- PROMOTIONAL

AGENCY: PLAYFUL AGENCY

Fiji Airways connects Fijians everyday through their Fiji Link domestic service.

Whether it’s bringing families together on their special day, a cheeky surprise for grandma or travelling for work, Fiji Link will get you there.

Now with more comfort, more places and more connections, I was enlisted to write stories to emotively convey their new proposition.

I did this by interweaving 3 stories into the hero TVC. These stories have also been used in isolation to re-enforce the message across TV and social.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- SCRIPT WRITING
- VO

AGENCY: PLAYFUL AGENCY
PRODUCTION: BRIGHTWORKS

I had an absolute ball writing the story for the Discovery Garden Interactive Storybook and developing the layout based on Illustrations by Gustav Dejert.

MY INVOLVEMENT:
- STORY
- ILLUSTRATION ELEMENTS
- LAYOUT

AGENCY: SUDDENLY

Bowers and Wilkins produce high-end audio equipment and sort to reward not only their customers but also the retail staff who sell their product. The Amazing Sound. Incredible Gift. promotion did just that.

Launching the campaign with train and taxi advertising as well as online and in-store POS, consumers were able to redeem gifts from Thomas Sabo, TW Steel and Chaffey Bros. Wine Co via the custom built customer rewards website.

The retail staff promotion was also run via a custom staff site, where they could uploaded proof of sales and redeem gift vouchers.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT
- ART DIRECTION
- DESIGN
- WEBSITE DEVELOPMENT

AGENCY: PLAYFUL AGENCY

Steering away from their traditional play theme specific Christmas messaging, LEGO wanted a brand campaign that leveraged the memories of playing with LEGO as a child to broaden their messaging whilst highlighting the play factor for the kids of today.

Whilst singing Christmas carols and building LEGO with my kids, I ended up with a star in my hands... and right then and there, the 'Build your LEGO Christmas Campaign' was born.

Centered around the TVC which tells the story of a young boy struggling to find something for the top of the Christmas tree, until his sister surprises him and builds a star out of LEGO bricks. The campaign combines the imagination of a child building with LEGO and the tradition of placing the star on top of the Christmas tree.

The TVC is designed to evoke a sense of nostalgia and remind people of the value LEGO can bring to families at Christmas through the joy of building.

Cannes Lion Shortlist 2016
MFA 'Grand Prix' Award - 2016
Adnews 'Media Campaign of the Year' Award - 2015

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC SCRIPT & DIRECTOR
- ART DIRECTION & DESIGN
- DESIGN
- COPYWRITING
- RETOUCHING
- PHOTOGRAPHY

AGENCY: ENSEMBLE
TVC PRODUCTION: BRIGHTWORKS

To launch Equal Next into the market, we teamed up with Fitness First and created the ‘Guilt Factor. Zero.’ Campaign. 

The campaign communicated that Equal Next is not just for your coffee or tea, but perfect for use in cocktails, sprinkled over cereal and fruit or wherever you needed that extra sweetness. And as a bonus, it tasted great minus the calories.

The campaign included Fitness First TVC, Digital oOh, Digital Banners, Sampling and Traditional Advertising (magazine and newspaper).

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC SCRIPT & DIRECTOR
- ART DIRECTION & DESIGN
- COPYWRITING
- RETOUCHING

AGENCY: ENSEMBLE
TVC PRODUCTION: BRIGHTWORKS

The Fred Hollows Foundation has a very clear goal: putting an end to avoidable blindness in developing countries.

We were briefed to develop two concurrent campaigns with the same visual feel yet different messaging to determine which message resonated with their intended audience. 

I developed two messages, the first with a 'direct donate' CTA and the second with a 'learn more' CTA.

Both campaigns were successful with the 'direct donate' CTA slightly outperforming the 'learn more' campaign.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION
- COPYWRITING

AGENCY: CREATIVE BREEZE

To capture the attention of parents with pre-school aged children, we created the “Big LEGO bricks for little hands” campaign to communicate that LEGO DUPLO is everything parents love about LEGO, only with big bricks for little hands.

This is the first time LEGO has ever locally developed a campaign, a shift away from using global creative to ensure the product range, visual and messaging resonated and engaged with Australia and New Zealand parents and gift-givers.

The campaign included TVC, Press, oOh, Digital Display, Social, POS and other integrated in-store creative.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC DIRECTOR
- TALENT SELECTION
- WARDROBE
- PROPS AND STYLING
- ART DIRECTION & DESIGN
- PHOTOGRAPHY

AGENCY: AIRBORNE
TVC PRODUCTION: BRIGHTWORKS
PHOTOGRAPHY: BRANDEE MEIER, NICHOLAS WILSON & KRISTY PLAYER

Born in 2010, Anaria brings together a group of independent healthcare and wellbeing professionals, with the common goal of excellence in women's health.

I was tasked with developing the Anaria branding as well as all the collateral required for the 2010 launch.

MY INVOLVEMENT:
- BRANDING
- STATIONERY
- WEBSITE
- ADVERTISING
- SIGNAGE
- PROMOTIONAL

AGENCY: PLAYFUL AGENCY

Hate waiting? Beat the Q is a new way to order and pay en-route to your café saving you valuable time, every time.

For this tech start-up, we created the branding including the logo, app design, website, brochures and POS.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION & DESIGN

AGENCY: CREATIVE BREEZE
 

Great things come in pairs; blue cheese and fig, chocolate and chilli, and of course Champagne and oysters………But Two Pairs? Even better.

Meet Katherine and Kathryn Day. They share more than a name, having married identical twin brothers after both studying winemaking at University.

I was tasked with developing the branding for the launch of “2 Pairs” in 2019 and what better way to do it but with their side profiles!

MY INVOLVEMENT:
- BRANDING
- PACKAGING
- POS
- PROMOTIONAL

AGENCY: PLAYFUL AGENCY

Cybersmart is committed to helping young people have safe, positive experiences online and encouraging behavioural change, where a generation of Australian children act responsibly online—just as they would offline.

Talking in their language was the most appealing and quickest way to get the message across to the kids of today.

I created a low budget outdoor and online campaign using the most commonly used abbreviations, crafted out of words, to capture their attention, make them aware of their online behaviour and the consequences it can have now and in the future.

The campaign included oOh and Digital Display. 

MY INVOLVEMENT:
- CAMPAIGN CONCEPT
- ART DIRECTION

AGENCY: CREATIVE BREEZE

In an exciting Australian-first event, Target Australia together with style ambassador Gok Wan embarked on a mission to ‘Style the Nation’.

We created the overall campaign identity including the logo used across all pre and post competition and TV series collateral.

The campaign included TV Series Graphics, Digital Display, Competition Microsite,  EDM’s, POS, In-Store Creative and Event Styling.

MY INVOLVEMENT:
- VISUAL IDENTITY CONCEPTUALISATION
- ART DIRECTION

AGENCY: AIRBORNE

Include a Charity is a collaboration of many of Australia’s favourite charities, covering a range of causes and aspects of our community, from medical research, education, animal welfare, the environment, the arts and more.

The goal of the 'Include a Charity - Live On' campaign is to encourage more people to leave a gift in their Will, increasing the funds invested in the charitable sector and thereby increasing the positive impact these organisations have on our society.

The campaign includes TVC, Radio, Traditional Advertising (magazine and newspaper), Email Marketing, Website, Industry DM & Print (brochure and flyers).

MY INVOLVEMENT:
- CAMPAIGN VISUAL IDENTITY
- TVC DIRECTOR
- ART DIRECTION
- DESIGN
- PHOTOGRAPHY

AGENCY: AIRBORNE

The Championships was inaugurated in 2014 as the “Grand Finals” concept to feature and showcase the very best of Australian racing as the jewel in the town of Sydney’s Autumn Carnival.

With the event being in its introductory year, the primary objective was to increase intrastate, interstate and international visitation to NSW specifically for the The Championships. 

To promote both The Championships and NSW as a destination, we produced a 28 page insert for Sydney, Brisbane, Canberra and New Zealand newspapers, with over 5 million inserts being distributed in the months leading up to the event.

The campaign included Newspaper Insert, Digital Display and Online Creative.

MY INVOLVEMENT:
- ART DIRECTION
- DESIGN
- RETOUCHING
- PRINT MANAGEMENT

AGENCY: AIRBORNE

Midford is the leading Australian wholesaler for all your school wear and accessories.

Designed to be both good looking and hard wearing, I have created and produced the Midford Catalogue since 2003, ensuring each catalogue reflects the company's vision and product traits whilst keeping it fresh and engaging.

The 2015-16 catalogue aimed to be simplistic, highlighting the standard product features, promoting made to order items and for the first time, featuring an energetic sportswear insert.

MY INVOLVEMENT:
- CATALOGUE CONCEPT & DEVELOPMENT
- ART DIRECTION
- PHOTOSHOOT DIRECTION

AGENCY: AIRBORNE

It is the responsibility of all Australian employers to employ, refer and contract legal workers.

Australian employers are expected to take a reasonable number of steps to make sure they are not employing, referring or contracting illegal workers or suffer the consequences of a potentially large fine.

We created a simple campaign to inform employers of the new penalties targeting certain industries where illegal workers are common, as it’s hard for employers to confirm their visa status.

The campaign included Traditional Advertising (magazine and newspaper), oOh, Print, Digital Banners and Radio.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION
- DESIGN

AGENCY: AIRBORNE

In a joint initiative between the Government’s tourism and major events agency, Destination NSW, Tourism Snowy Mountains and the region’s four alpine resorts, Charlotte Pass, Perisher, Selwyn and Thredbo, we were briefed to create a digital campaign to drive visitation during winter.

The Go Snowhere Else campaign conveys that the Snowy Mountains is the perfect location for a winter break.

The campaign also shows that competing businesses can work together to achieve the goal of growing the visitor economy, which is vital to the region’s future.

MY INVOLVEMENT:
- CAMPAIGN VISUAL IDENTITY
- ART DIRECTION
- DESIGN

AGENCY: AIRBORNE

Each year, over 25,000 tonnes of litter is tossed in NSW alone.

The 'Hey Tosser – Put it in the bin' campaign aims to inform litterers that although they think no one is watching... they are! Shame on you!

The campaign included TVC, Digital Display, Infographic’s, Radio and oOh.

MY INVOLVEMENT:
- TVC DIRECTION
- ART DIRECTION
- DESIGN

AGENCY: ENSEMBLE

30 Days of Fashion and Beauty is Australia’s largest fashion and beauty festival.

We designed the first dedicated 30 Days of Fashion and Beauty website and mobile site with event information and bookings, email reminders and post event communication.

MY INVOLVEMENT:
- WIREFRAME DESIGN
- WEBSITE DESIGN
- WEBSITE BUILD MANAGEMENT

AGENCY: CREATIVE BREEZE

To help build greater understanding that AMF Bowling Centres offer a broader entertainment experience in addition to its main appeal as a bowling destination, we partnered AMF up with Sony Music and created a new campaign featuring Reece Mastin in the lead up to Christmas.

In addition to an 'Unlimited Bowling' offer, the new campaign highlights other aspects of the AMF Centres, including entertainment space, laser games and available meal deals. 

We created a Cinema advertisement, 30 second radio spots as well as significant digital, social media and promotional elements to drive the campaign, which also includes opportunities to mix with Mastin in person at various AMF Bowling venues.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- TVC DIRECTOR
- ART DIRECTION & DESIGN
- PHOTOGRAPHY

AGENCY: AIRBORNE
TVC PRODUCTION: BRIGHTWORKS

To inform travellers that the allowance for bringing tobacco into Australia had been dramatically reduced, we created a simple campaign using the airport flip board to capture traveller attention with straight forward messaging.

The campaign included International Airport oOh, Digital Banners and Newspaper Advertisements.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION
- DESIGN

AGENCY: AIRBORNE

In the world of LEGO, Santa’s Little Helper - the LEGO mini-figure Elf, is the best elf to help you find the perfect gift for both young and old. 

To build on the previous years' Christmas campaigns and execute a campaign that engages both children and adult audiences, we created a cheeky campaign featuring Santa's Little Helper all tangled up in Christmas lights with a star on his hat.

The campaign included two 15-second TV commercials, an interactive website and a mobile platform are centre pieces of the new campaign, as well as animated outdoor panels, in print advertising and in-store displays.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT & DEVELOPMENT
- ART DIRECTION

AGENCY: AIRBORNE

Give her 'The Gift of Choice’ this Mother's Day with a Coles gift card.

Briefed to ensure the gift card was the main focus, the campaign used multiple gift cards to form items that mums love to receive such as flowers, chocolates, champagne etc. This campaign was so successful that we were asked to create a Father's Day campaign using the same concept around the gift cards.

The campaign included Digital Eyelites, Digital Banners and Traditional Advertising (magazine and newspaper)

MY INVOLVEMENT:
- ART DIRECTION

AGENCY: AIRBORNE

The Bond University Yearbook is an interactive site exploring the life lifestyle you can lead whilst studying at Bond University. 

The content is continually updated throughout the year with the current site featuring "A Stress Free Summer", Bondies tackling the open road and what the Gold Coast has to offer as they embark on their own summer road trip.

The site is designed to appeal to perspective students giving them insight into the life they could lead if they choose Bond University.

MY INVOLVEMENT:
- WEBSITE DESIGN
- DEVELOPMENT DIRECTION

AGENCY: ENSEMBLE
 

Airborne was one of 6 agencies to be invited by Marie Claire to produce an advertisement encouraging women to start loving their bodies. 

As a young mum, I wanted to make parents aware that our children observe and copy us from a very young age and our actions can shape the way they see themselves.

My message is: Unhealthy body image issues can start innocently. Start a positive conversation today.

MY INVOLVEMENT:
- CAMPAIGN CONCEPT
- ART DIRECTION
- COPYWRITING
- DESIGN

AGENCY: AIRBORNE