Bowers and Wilkins produce high-end audio equipment and sort to reward not only their customers but also the retail staff who sell their product. The Amazing Sound. Incredible Gift. promotion did just that.
Launching the campaign with train and taxi advertising as well as online and in-store POS, consumers were able to redeem gifts from Thomas Sabo, TW Steel and Chaffey Bros. Wine Co via the custom built customer rewards website.
The retail staff promotion was also run via a custom staff site, where they could uploaded proof of sales and redeem gift vouchers.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT
- ART DIRECTION
- DESIGN
- WEBSITE DEVELOPMENT
AGENCY: PLAYFUL AGENCY