Give her 'The Gift of Choice’ this Mother's Day with a Coles gift card.
Briefed to ensure the gift card was the main focus, the campaign used multiple gift cards to form items that mums love to receive such as flowers, chocolates, champagne etc. This campaign was so successful that we were asked to create a Father's Day campaign using the same concept around the gift cards.
The campaign included Digital Eyelites, Digital Banners and Traditional Advertising (magazine and newspaper)
MY INVOLVEMENT:
- ART DIRECTION
AGENCY: AIRBORNE