Cybersmart is committed to helping young people have safe, positive experiences online and encouraging behavioural change, where a generation of Australian children act responsibly online—just as they would offline.
Talking in their language was the most appealing and quickest way to get the message across to the kids of today.
I created a low budget outdoor and online campaign using the most commonly used abbreviations, crafted out of words, to capture their attention, make them aware of their online behaviour and the consequences it can have now and in the future.
The campaign included oOh and Digital Display.
MY INVOLVEMENT:
- CAMPAIGN CONCEPT
- ART DIRECTION
AGENCY: CREATIVE BREEZE