Include a Charity is a collaboration of many of Australia’s favourite charities, covering a range of causes and aspects of our community, from medical research, education, animal welfare, the environment, the arts and more.
The goal of the 'Include a Charity - Live On' campaign is to encourage more people to leave a gift in their Will, increasing the funds invested in the charitable sector and thereby increasing the positive impact these organisations have on our society.
The campaign includes TVC, Radio, Traditional Advertising (magazine and newspaper), Email Marketing, Website, Industry DM & Print (brochure and flyers).
MY INVOLVEMENT:
- CAMPAIGN VISUAL IDENTITY
- TVC DIRECTOR
- ART DIRECTION
- DESIGN
- PHOTOGRAPHY
AGENCY: AIRBORNE